FMCG businesses who have already been investing in newer technologies are prepared better in the unfortunate scenario that happened due to COVID-19. As per my opinion just like 2020, the year 2021 will remain tough and a year of uncertainty till the third quarter of 2021. Effective administration and efficiency of vaccination to be seen. And most important is the advancement in the treatment of patients and new developments in the medical field. No clear future can be predicted due to the ever-changing nature of the Covid-19 crisis. Businesses, Managers and executives will face tough choices. Businesses must be very careful yet bold, Agile but cautious and must combine data with creativity to take and drive decisions to steer the business forward. Only a corporate vision that combines and leverage all these qualities will be able to sustain itself and steer the business forward and face the challenges in front of them. We must make sure that everything we do has a “Consumer...